Items Tagged With .ASIA

One of the lessons learned by new gTLD registries from the launch of .INFO and .BIZ in 2001 is that a first-come, first-served landrush for new registrations isn't the best way to release names. It's not that first-come, first-served doesn't sell registrations quickly -- in fact, there's probably no quicker way to release names than through a landrush -- it's that it doesn't allocate them in a way that benefits the registry over the long term. Over the long term, a registry sells more names, in its long tail, if the TLD is perceived as having value by new registrants, years post landrush, who weren't thinking they needed a name when the TLD launched. A landrush puts the best names in the holding pattern of parking pages, for sale ads, and monetization. Those are certainly all legitimate uses, but they don't convey to prospective new registrants that the TLD has a distinct meaning and independent value.

So what .ASIA is doing now is quite interesting.