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On Monday, I talked about "name clouds." A "name cloud" consists of all the names registered around your principal name. For example, once upon a time, if you were starting a new online business, you'd register a name in .COM as your principal name (the dark blue square) and depending on the location of your business, you might have picked up your ccTLD as well (the red square). If you wanted to ensure that no one used a similar name in commerce, you'd register your name in .NET, .ORG, .BIZ and .INFO as well (the yellow squares). Once upon a time, your name cloud might have looked like this:

But that's a very 2002-looking name cloud. Things have changed.