Items Tagged With Traffic

Pardon me while I drill down a minute. The value of a domain name is primarily driven by two factors: its resale value and the value of its traffic. Those aren't necessarily separate. For most domain names, resale value is a function of a name's traffic. So at point of sale, a buyer is very interested in current and historic traffic. What exactly is "traffic"? It's the sum of type-in traffic plus linked-in traffic plus search-referred traffic. When you consider that, owing to Pagerank, search-referred traffic is itself a function of linked-in traffic, linked-in traffic is an incredibly important factor when appraising a domain name.

Which brings me to today's meditation: how do you evaluate the quality of the linked-in traffic on a name up for sale?